Monthly Archives: June 2013

Marketing with Custom Notepads

Custom notepads are an affordable and effective marketing tool.  Given away at trade shows or added to other marketing materials, notepads keep your company information in reach.  Potential customers appreciate notepads over postcards, flyers, and emails because they are useful beyond just explaining your company.  A typical 1000 notepad order with 25-sheets per pad will provide 25,000 impressions of your brand to your clients.

Most notepads are created as a scratch pad.  At its most basic, a scratch pad will have a logo at the top and address or other contact information at the bottom.  The open space in the middle of the pad can be left empty or ruled lines can be added to make note taking more organized.  Beyond the scratch pad there are many different designs a company could create to make their notepad more useful, such as grocery lists, weekly meal planners, telephone message pads, and to-do lists.

The 3.66” x 8.5” notepad is a great size for creating grocery lists and to-do lists.  A lined 3.66” x 8.5” notepad will make an excellent grocery list and adding a checkbox to each line transforms the pad into a to-do list.  The standard 4.25” x 5.5” notepad works well as a pocket notepad or telephone message pad.  They are small enough to be used everywhere but still provide a meaningful amount of space for writing.  Larger 5.5” x 8.5” pads make excellent meal planner notepads and the extra area allows for a larger, more detailed grocery list.  This size is also makes a useful scratch pad to keep on the desk, always in reach.

No matter what industry you’re in, there is a size and style of custom notepad that will suit your needs and effectively reach your clients.

Print Manufacturers & Print Brokers

The definition of a print broker can be summed up simply as, a middleman. Their job entails receiving a job from an individual seeking help on the most effective way to go about printing a specific job. They then use their knowledge and experience to outsource the job to a print manufacturer to ensure common understanding between the customer and producer. Due to the fact that these print brokers do not receive financial compensation from the print manufacture, their method of creating revenue is to charge the customer more then what the manufacturer charges for the product. This method of business is effective in certain circumstances such as a company looking for help on finding the manufacturers, although a simple Google search would work in most cases, or in a circumstance where the customer is unsure of exactly what they are looking for and could use an outside opinion on a direction.

In the majority of simple jobs with customers knowing what they are looking for going to a print manufacturer such as Personalized Paper Manufacturing Group a person would get better customer service, an extensive knowledge of what the manufacturer can and cannot do, a much faster turn around time and factory direct prices. With the design center tool of Printpps.com a person can create their own design, contact a service representative for help, and place the order knowing exactly what the finished product is going to look like. Most importantly of all giving the print manufacturer a crystal clear idea of what you are looking for allows the people closest to the action a chance to take preventative measures on orders that will not reflect what the consumer wants.

Print Brokers do serve a purpose in the printing industry and can give good insight for people who are unsure on what type of product they are looking for, however for people with a general direction and a little bit of tenacity going direct to print manufacturers such and Printpps.com offers more benefits such as direct contact with the people actually printing your work, better prices, faster turn around time and better knowledge of capabilities.

Toner vs. Ink cartridges

The two primary methods images make their way onto paper are toner and ink cartridges. Toner is a powder that is used in both photocopiers and laser printers. At first toner was just a carbon powder. It was then blended with polymer to improve the quality of each print out. The fuser melts the toner particles which causes them to bind to the paper. Older machines used to have reservoirs which the user poured toner into. The toner we use nowadays comes in a convenient cartridge that is quick and easy to load and unload from each machine.

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The other side of the image spectrum is ink cartridges. These are similar to toner in that the ink comes in a replaceable cartridge. However, the procedures in which the image and text make their way onto the paper are different. Rather than being melted, the ink is simply spread across the paper during the printing process, thus not creating a clean and crisp image.

Stay Up to Date with Adobe Flash

Adobe Flash is a necessity to have, especially when accessing modern, state of the art websites such as PrintPPS.com.  Adobe Flash is not available through most tablets, so if you find yourself having issues with a particular website you may want to attempt using a desktop computer.  The neat obsession with Flash is that it allows internet users to watch videos, use design tools within a website, and most importantly be interactive with the website’s features.

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On PrintPPS.com customers are able to design custom printed products from scratch, by using PrintPPS.com’s design studio which is powered by Adobe Flash.  Make sure you stay up to date with the latest and most creative websites by downloading Adobe Flash.