Monthly Archives: April 2013

Digital Printing, The New Era

It’s very common that people do not know the different printing methods within the print industry.  The two main methods are digital and offset printing.  The present and future of this industry is based on digital printing or CMYK (Cyan, Magenta, Yellow, and Black).  CMYK is a process which uses four colors to create any color imaginable…it’s similar to your desktop laser printer, but on a much larger scale.  The advantages of digital printing include, short turnaround times (1-4 business days), low prices, colors that pop off the paper, and the flexibility of printing short runs.  Offset printing is a dying breed, it uses a plate to transfer ink from a rubber cylinder onto paper, like a large stamp.  There is a large upfront cost because plates have to be produced for every color.  Most offset printers have limited color choices for their customers to choose from and each color they use is an additional cost.  Furthermore, this method is very time consuming therefore offset printers will not “waste their time” on small orders.  Offset printers need time to set up the press, make plates, and possibly run the paper through the press multiple times depending on how many colors are within the design.   It’s easy to see that digital printing is cost effective and a quality driven solution to your printing needs.

Advice about Custom Sticky Notes that don’t stick

We get calls all the time from people who bought an off brand of adhesive note that does not stick to any surface.  A word of advice…avoid buying adhesive notes from companies that do not feature either the Bic Sticky Note brand or the 3M Post it Note brand.  Bic and 3M are the leaders in adhesive note technology and their products do stick.  If you don’t see one of the trademarks below, you should beware that you may be buying a cheap imitation that does not stick.

Bic Logo        Post it Logo

 

How To Design A Custom Notepad

Designing a Custom Notepad for your business is easy, but it is important to do a little preplanning before you place an order for custom notepads.  To get started, review all the design elements below which will help you in the notepad creation process.  Once you have a design game plan, create a draft design in Microsoft Word, Microsoft Publisher, Abode Photo Shop or some other program where can add text and images.  You can also go to printpps.com and use their online design studio to customize your notepad.

Once you have created the ideal custom notepad for your business, you can easily go onto the printpps.com website and upload your design.

 

What kind of graphics & text should I show on my notepad?

To answer this question, let’s think about what is the purpose of a custom notepad.  The primary purpose is to advertise a product or service.  Running a close second, a notepad is for taking notes, therefore there should be plenty of space for note taking.   A good rule of thumb is that on any given notepad size…10% to 20% should be text and graphics…and the remainder should be blank or have lines for note taking.

The most important graphic you can add to a custom notepad is your logo…that is your brand and that is the one element that should stand out.  The best place to put your logo is the top center of the pad…which is where a person’s eyes are drawn to when looking at a document.  If you don’t have a logo, then the company or organization name should be top center of the notepad in large letters.  Remember, your custom notepad is sub-conscientious advertising…so the most important element should always be at the top of the notepad.

The notepad text should typically be at the bottom of the notepad…and it should give the person you are advertising to a method of contacting you.  So it is important to have your email address, your phone number (depending on your business, you may want to include office, cell, home, etc.), your website address and your business address.  I also recommend adding a byline under your logo or at the very bottom of the notepad.  The byline would be what you perceive to be your strongest attribute.  For example, a pizza parlor in Phoenix may have the byline “The Best Pizza in Phoenix” or a political candidate may have “Vote Joe Jones-Experience Counts”.

 

What size should I select for my notepad?

Custom notepads come in many sizes.  The popular sizes as well as the most cost effective sizes for you are 4.25” x 5.5”, 5.5” x 8.5”, 8.5” x 11” and 3.66” x 8.5”.   Typically the smaller the width of the notepad, the more likely it is going to be used as an advertising or a giveaway promotional  notepad which would be given to customers because it is less expensive….sizes 4.25” x 5.5” and 3.66” x 8.5” fall into this category.  The larger sizes, 5.5” x 8.5” and 8.5” x 11” are typically used for internal office use, conferences, board meetings, events, etc.

How many sheets should I select for my notepad?

Notepads come in 50, 25 and 10 sheet configurations.  The smaller the sheet count, the higher the price per sheet will be because the manufacturing costs are higher on small sheet counts.  If you’re going to be using your notepad as an advertising giveaway, I recommend going with a 25 or 10 sheet count because a 50 sheet notepad is not expected.  If you are buying custom notepads for office use, you should always buy the 50 sheet count because the cost per sheet is significantly less.

 

What paper color should I select for my notepad?

I always recommend white because color graphics standout on white paper.  For instance, if you put a color graphic on a yellow piece of paper, the ink colors will merge with the yellow paper and your notepad logo will look faded.  Think of blending ink colors and paper colors the same way your think of blending colors of paint…every time you add another color…the basic color changes.  To be safe, stay with white…it also considerably less expensive than colored paper.

What other options can I select for my custom notepad?

Here are some of the other options you can select:

  1. Select the orientation of the paper…either portrait or landscape.
  2. Select from various paper weights…20LB paper is the standard, but if you want heavier paper select either 24LB or 28lb paper.
  3. Select the inks colors you want to print on your notepad.  If you print your notepad in all black ink, it is considerably less than printing in full color.  Full color is by far the most popular.
  4. Select to have lines or no lines.
  5. Select to have your notepad printed on both sides of the sheet.
  6. Select to add graphic elements such as a background screen; a map; a business form; a sell sheet; or a coupon.

 

To find the largest selection of notepads and notepad options, go printpps.com.